You hear stories about how Sundance films of yore inspired a kind of popular mania on the ground in Park City, moving regular folks without industry ties to stand out in the freezing cold for hours, sometimes begging a stranger with an extra ticket to do them a kindness, sometimes offering top dollar for scalped tickets. The movies attached to such lore are usually out-of-nowhere phenoms, truly independent films that came to Sundance without distribution and left 10 days later primed to become pop-culture sensations: sex, lies and videotape, Clerks, The Blair Witch Project. The films pumped a vein that hadn't been tapped before, and the hype that swelled around them was about getting in on the ground floor of a discovery.
Flash forward to 2010.... READ THE LA WEEKLY ARTICLE HERE
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