Read: A Guide To Hating The Beatles

Now don't get me wrong, I love the Beatles, but really enjoyed reading this.

From Vulture: So you've probably heard: The Beatles' catalogue is now available for legal download via Apple's iTunes store. This development has been extremely well marketed and gotten tons of press. And somewhere in there, you may have seen flashes of irritation — dismissiveness, eye-rolling, and complaint from those people who hate hearing about the Beatles, or maybe just hate the Beatles themselves, full stop.

Hating the Beatles is an interesting business. I personally have always enjoyed them. But if you happen to be, like most people, more or less indifferent to them, I can understand the temptation to develop an active hatred, just because it's a lot more interesting than not caring either way. It suggests boldness, passion, and critical thinking on your part, you know? Do it at the right parties, and you can wind up standing in a corner looking like a delightful raconteur, with half a dozen people standing around you hanging on your every word, because they're desperate to convince you that you could not possibly hate the Beatles and must be mistaken somehow.

For a lot of music lovers, though, hating the Beatles is a 101 class in basic contrarianism. So if you're going to do it, you should do it carefully and effectively. Here are some pointers.