Read: Bubble Gum Indie

"Peter Bjorn & John's "Young Folks" is easily one of the greatest whistle-based songs ever written, even outside of the indie genre. Back in the day, even authentic alts got really excited abt bubble gum indie, because it represented 'perfect pop music.' We wondered why mainstreamers didn't listen to this perfect music... eventually they discovered it. They 'totally ruined it', so now we get to resent any indiesque song that is too bubblegummy."  READ THE ARTICLE & WATCH THE VIDEOS HERE